Good coffee
Specialty-grade Arabica selected to stay smooth and clean as a cold brew.
One good cold brew. Coming soon.
Really good coffee. Nothing else.
Specialty-grade black cold brew made for the everyday. No sugar. No adaptogens. No five-dollar price tag.
Launching online first. Coming soon to New York City.
No sugar
No gimmicks
Just coffee
Specialty-grade Arabica
Smooth black cold brew
No adaptogens
Made for every day
Coming soon to New York City
Really good coffee. Nothing else.
Why Dirt
The coffee aisle got complicated.
The affordable cans taste like dessert. The good ones cost too much to drink every day. The rest are trying to be supplements.
We are making the middle better: honest black cold brew that tastes good, costs what a daily coffee should, and does not need a paragraph to explain itself.
Everyday price
Built to be the coffee you grab several times a week, not an occasional four-dollar treat.
Nothing hiding
Black coffee. No sugar, adaptogens, protein, or functional ingredient detour.
The original
One can. One job.
Wake you up with really good black cold brew. That is the whole assignment.
- Coffee
- Arabica cold brew
- Taste
- Smooth, clean, coffee-forward
- Added sugar
- Zero
- Can
- 12 fl oz
Final product details are being completed ahead of our first production run.
Our lane
Better than the cheap stuff. Cheaper than the fancy stuff.
First sip
Be there when the Dirt drops.
Join the list for launch news, first access, and the stores carrying Just Dirt near you.
Wholesale
Put Dirt in your fridge.
Run a bodega, café, market, office, or other place that needs better grab-and-go coffee? Tell us where you are.
Retail availability
Select New York City locations to follow the online launch
Straight answers
The basics.
What is in Just Dirt?
Our launch product is black Arabica cold brew with no added sugar or functional ingredients. Final label details will be published before sale.
Is it sweetened?
No. Original is straight black cold brew.
Where will it launch?
Online first through direct-to-consumer ordering. Select New York City retail availability will follow.
When can I buy it?
We are preparing the first production run now. Join the waitlist and we will tell you as soon as ordering opens.